Case Studies

Productivity Gain at Bashas’

Productivity Gain at Bashas’ – A Case Study

Bashas is a family-owned and operated grocer that began in 1932 when brothers Ike and Eddie Basha opened their first Bashas’ grocery store. The company is based in Arizona, US and currently has more than 100 stores across the state. Its family of stores include AJ’s Fine Foods, Food City and Bashas Dine Markets.

Since the integration of WCS’ Voice Direct Selection the company has seen early benefits, Mike Basha, vice president Logistics at Bashas commented, “When we moved to Voice Direct Solutions for picking, the key immediate benefits were improved accuracy and productivity. We hope that with the implementation of cluster picking and labour management in the future, we will also see some valuable additional efficiencies to our organisation.”

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