United Kindgom – Camberley

Job Summary:

In a nutshell – you will develop and drive the Worldwide Chain Stores (WCS) marketing strategy, producing engaging marketing campaigns that generate new business leads and additional revenue opportunities with existing customers.

What is unique about the role/ Company?

• • You will get the opportunity to work in a close-knit team with lots of support and attention so the learning will be second to none.
  • Our culture and environment are fun, down to earth and inclusive and every role is important so you can really make your mark.
  • You’ll not only get the opportunity to make a key contribution to the way we run our business locally, but you’ll also be able to navigate your future career within the wider Volaris Group globally – the best of both worlds we think!
    
    

What will I be doing day to day?

In a nutshell – you will develop and drive the Worldwide Chain Stores (WCS) marketing strategy, producing engaging marketing campaigns that generate new business leads and additional revenue opportunities with existing customers.

In a bit more detail the role will cover:

Strategy

• • Develop and deliver a marketing strategy to attract leads from new business and existing customers.
  • Build and manage the marketing budget for WCS, measuring ROI.
    
    

Pipeline Build

• • Deliver content-based lead generation and nurturing campaigns to surpass revenue targets.
  • Mange a Business Development Executive in the delivery of a healthy pipeline of qualified sales opportunities.
    
    

Lead Verification/Qualification/Nurturing

• • Monitor and manage all lead verification/qualification activity.
  • Create materials to help nurture qualified leads and move them along the buyer’s journey.
    
    

Content Marketing

• • Write rich content that attracts a qualified audience (including blog posts, case studies, articles etc.), from conception to delivery.
  • Interview customers, industry experts and internal product teams for industry thought leadership content.
  • Write content for printed materials to use at events, sales meetings etc.
    
    

PR

• • Interview customers, industry experts and internal product teams for industry thought leadership content inc. webinars.
  • Manage a PR agency to distribute content to relevant industry publications and websites.
    
    

Digital Marketing

• • Promote content through a number of digital channels including email, social media, SEO and the company website.
  • Work with a design agency to create digital campaign assets.
    
    

Event Marketing

• • Organise and execute all events for WCS including our user conference.
  • Work with a travel agency to manage all hotel and travel arrangements for events.
    
    

Reporting and Analysis

• • Develop measures to monitor marketing performance using digital tools e.g. Web Analytics
  • Work closely with senior leadership and use data to adjust strategy and execution as required.
  • Any other reasonable duties as required by Management.
    
    

Who will I report to?

CEO

What do I need to be eligible to apply?

• • A Bachelor’s Degree (at a 2:1 grade or above) in a Marketing, Business or English related subject
  • A minimum of 3 years’ experience in a B2B, content marketing focused role including;
    • • Experience of building sales pipeline via market, customer and competitor awareness / intelligence / analysis
      • Proven experience in content creation
  • Experience of lead qualification and nurturing
  • Experience of event marketing
  • Ability to convey complex ideas in a clear, concise manner in writing (blogs, case studies, brochures, etc)
  • Excellent project management skills with proven ability to manage multiple projects simultaneously
  • Excellent written and verbal communication skills, interpersonal and presentation skills
  • Ability to effectively interface with senior management, product teams, external agencies and customers
  • Demonstrable passion for building relationships and supporting sales activity
  • A current valid UK driving licence
  • Must be able to travel internationally, e.g. to attend trade events
  • Currently hold independent right to work in the UK
    
    

It’s not a deal breaker but we would really like it if you also had:

• • Experience in a marketing role within the software sector
  • Warehousing & Logistics industry knowledge or experience
    
    

WCS reserves the right to enhance the criteria as necessary to facilitate the shortlisting process

How do I apply?

If you think you are the right fit for this role, please click here to go to the Volaris job portal and submit your CV via the online application process.

WCS is an Equal Opportunities Employer

Worker Type:

Regular

Number of Openings: